Introducing the Token of Appreciation Campaign: Bring Back Your Best Customers, Automatically

What's Inside

The Token of Appreciation Campaign is Occasion's automated re-engagement tool that sends a personalized discount to past customers — and brings them back without you lifting a finger.

‍

The Customer Who Loved Your Class But Never Came Back

You know this customer. They booked your pottery class six months ago. They had a great time — you could tell. Maybe they even said so on their way out. But they never rebooked.

It's not because they didn't enjoy it. It's because life got busy. They forgot. Nobody reminded them.

And here's the thing — most of your customers are like this. Research consistently shows that repeat customers are 5x cheaper to acquire than new ones. They already trust you. They've already paid you. They're your lowest-hanging fruit. But if you're not following up, you're leaving money on the table every single week.

Most small business owners know they should be following up with past customers. Very few actually do it — because who has the time?

That's exactly why we built the Token of Appreciation Campaign.

‍

What It Does

The Token of Appreciation Campaign automatically sends a follow-up email with a discount coupon to customers after they attend one of your events. You choose when it goes out, how much the discount is, and where it sends them. Occasion handles the rest.

Here's how it works:

• Set your timing — choose to send the email 3, 7, 14, or 30 days after a customer's visit. We default to 7 days, which hits the sweet spot between recency and giving them time to miss you.
• Set your discount — choose a fixed dollar amount off their next booking. You decide what's right for your business.
• Set coupon validity — control how long the coupon stays active (default: 7 days), creating a natural sense of urgency.
• Add a redirect link — send customers directly to the booking page you want them to land on.
• Preview before you launch — see exactly what your customers will receive before the campaign goes live.

Occasion's smart rules do the rest:

• Customers with an upcoming booking are automatically skipped — no need to discount someone who's already coming back.
• Each customer can only receive the email once every 90 days, so you're never over-emailing the same person.

‍

Why We Built This

Every week, hundreds of customers attend your events. A meaningful percentage of them never come back — not because they had a bad experience, but because nobody reached out.

We kept hearing the same thing from sellers: "I know I should be following up with past customers, but I just don't have the bandwidth."

The Token of Appreciation Campaign removes that excuse entirely. It's not a blast email. It's a personal, timely nudge — sent at the right moment, with a real incentive — that says "hey, we'd love to see you again."

‍

Why We Built This

Every week, hundreds of customers attend your events. A meaningful percentage of them never come back — not because they had a bad experience, but because nobody reached out.

We kept hearing the same thing from sellers: "I know I should be following up with past customers, but I just don't have the bandwidth."

The Token of Appreciation Campaign removes that excuse entirely. It's not a blast email. It's a personal, timely nudge — sent at the right moment, with a real incentive — that says "hey, we'd love to see you again."

‍

The Problems It Solves

The Follow-Up Gap

‍Most businesses lose repeat customers in the silence after an event. No follow-up, no reminder, no reason to come back. This campaign fills that gap automatically — the moment the right amount of time has passed, your customer hears from you.

The "I Forgot About You" Problem

‍Your customers aren't ignoring you — they're just busy. A well-timed email with a discount is often all it takes to get them back on your calendar. You set it up once, and it runs in the background indefinitely.

Discounting the Wrong People

‍Most re-engagement campaigns blast everyone, including customers who are already coming back. Occasion's smart rules skip customers with upcoming bookings — so your discount only goes to people who actually need the nudge.

No Way to Measure What's Working

‍The built-in analytics dashboard shows you exactly how many customers opened the email, clicked through, and redeemed their coupon. No more guessing whether your outreach is working.

‍

The Bottom Line

Your past customers are your best opportunity for growth. They already know you, trust you, and enjoyed what you do. All they need is a reason to come back.

The Token of Appreciation Campaign gives them that reason — automatically, personally, and at exactly the right time.

Set it up once. Watch them come back.

‍

Ready to bring your customers back?

Go to Campaigns → Encore Campaign in your Occasion dashboard to get started.

Set up your Token of Appreciation Campaign →

‍