Cookies and Other Tracking Technologies

Last Updated / Effective Date: March 9, 2023

Peak Labs LLC dba Occasion (“Occasion” or “we,” “us” or “our”) use cookies and other similar technologies on our website (“Site”) to recognize you when you visit our Site and to collect information about your use of our Site. In this Cookie Policy, we describe Cookies on our Site and explain why we use them.  We also provide information about ways you can limit the placement of Cookies on your browser or device when you visit our Site.

We reserve the right to update this Cookie Policy from time to time.  If we update this Cookie Policy, we will prominently display that it has been updated at the top of the Cookie Policy.

What are Cookies and Similar Technologies?

A “cookie” is a small text file that our Site saves onto your computer or device and remembers your actions and preferences and recognizes you or your browser. 

We use first party cookies, served directly by us to the devices that access our Site, to recognize your device when you return to our Site. We also use third party cookies, which are cookies that are placed by other parties we work with. These third parties may upload unique cookies to your device to collect information about your use of our Site.

Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage. We use these tools to learn whether the Site is operating optimally, learn whether you are a repeat visitor to our Site, personalize advertising, obtain valuable data and statistics about the usage and effectiveness of our Site, and help us provide an enjoyable, personalized, and innovative online experience for you. We may combine information gathered from cookies with other Personal Information.

Why Do We Use Cookies?

We use Cookies and similar technologies to enable the operation of our Site, to improve the functionality of our Site, to personalize your experience when you visit our Site, and to collect analytical information about the use of our Site.

We share information gathered through use of Cookies with our hosting and internet providers, data analytics providers (e.g. Google Analytics), operating systems and platforms, and social networks.

How Long Do They Last?

A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website and are typically deleted within thirty (30) minutes or removed when you exit your web browser, whichever is longer.

Persistent cookies exist for a set period of time, for example, up to two years. Each time you visit a website that has implemented a persistent cookie, the persistent cookie is renewed, and that cookie will remain active until its predetermined expiration date. You can manually delete persistent cookies through your browser settings.

What Types of Cookies and Other Technologies do we use on our Site?

We use several categories of Cookies on our Site.  We use “Strictly Necessary” cookies to enable Site functionality and “Performance” Cookies to collect statistical data regarding your use of the Site and the Site you visited prior to visiting our Site. 

Additionally, we use the following “Analytics” cookies and other similar technologies as described below: 

  • Google Analytics. Google Analytics is a web analytics tool that assists us in understanding how our Site is used. Google Analytics will place cookies on your device that will generate information we select about your use of the Services, including your device’s IP address. That information will be transmitted directly to and stored by Google and used to help us evaluate how our Site is used. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google’s practices with respect to the Personal Information collected through Google Analytics are covered by Google’s privacy policy, available at You may opt-out of Google Analytics by visiting
  • Hotjar. Hotjar is an additional analytics tool that helps us understand how you use our Site. You may opt out of Hotjar’s creation of a user profile, Hotjar’s storing of data about your usage of the Services, and Hotjar’s use of tracking cookies on other websites by visiting

How Can You Manage or Opt-out of Cookies and Similar Technologies? 

The Options/Settings section of most internet browsers will tell you how to manage cookies and other technologies that may be uploaded to your device, including how to disable such technologies. You can disable our cookies, or all cookies, (except for Strictly Necessary cookies) through your browser settings, but please note, disabling cookies may impact some of the features of our Site and prevent them from operating as intended. You can learn more about cookies, including how to see what cookies have been uploaded to your device and how to manage and delete them, by visiting

Please note, we have not yet developed a response to browser “Do Not Track” signals, and do not change any of our data collection practices when we receive such signals. We will continue to evaluate potential responses to “Do Not Track” signals in light of industry developments or legal changes.

How to contact us?

If you have any questions or concerns regarding this Cookie Policy, please contact us at: