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Introducing BYOB and BYOD: Bring your own brand and domain
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Written by
Aksh G
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BYOB and BYOD is Occasion's white-label checkout feature that lets you take complete control of your booking experience.
Why Custom Domains and Branded Checkout Matter for Your Experience Business
When a customer clicks "Book Now" on your beautifully designed website and lands on a generic app.getoccasion.com checkout page, something breaks. The trust you've built through your branding evaporates the moment they see someone else's URL and colors.
This jarring transition costs you bookings.
Two Features, One Goal: Your Brand, Your Way
We're giving you control over how customers experience your checkout. Not as a premium add-on, but as a fundamental right for every business on Occasion.
Custom Checkout Branding (FREE on all plans)
- Your colors, fonts, and logo
- Professional appearance on every checkout page
- Takes 2 minutes to set up
Custom Domains (Start: $10/month | Grow, Maximize and Enterprise: Included)
- Replace
app.getoccasion.comwithbook.yourbusiness.com - Complete URL control throughout booking journey
- Automatic SSL certificates
- Takes 15-20 minutes to set up
Why we're doing this:
Every business deserves to look professional. Custom branding shouldn't cost extra—it should be standard. Custom domains represent a deeper level of brand control that serious, growing businesses need to own their customer relationships completely.
The Hidden Cost of Generic Checkout Pages
Research shows that inconsistent branding throughout the customer journey reduces conversion rates by 20-30%. When customers see a different URL and unfamiliar branding, they hesitate. They wonder if they're still on your site. They question whether this is legitimate. In that moment of doubt, you lose conversions.
There's a fundamental difference in how customers perceive book.yourbusiness.com versus app.getoccasion.com/p/n/xyz123. The first signals professionalism. The second signals you're using someone else's platform.
What Custom Branding Solves
The Credibility Gap: Your class costs $150. Your workshop is $200. Premium prices require premium presentation. Generic checkout branding undermines your positioning and signals "budget operation" when you're delivering high-value experiences.
The Trust Problem: When customers see unfamiliar branding mid-checkout, they hesitate. Custom branding eliminates this friction by maintaining visual consistency from discovery through purchase.
The Professional Standard: Every detail matters when customers evaluate your business. Professional branding signals you're established, trustworthy, and worth the premium you charge.
What Custom Domains Solve
Lost Brand Equity: Every booking through app.getoccasion.com builds equity for Occasion, not your business. With your own domain, customers remember YOUR business, YOUR brand, YOUR website.
Look Professional: This one is easy. Take a guess, which one looks more professional: app.getoccasion.com/p/n/5HZsPhdm or book.yourbusiness.com.
The URL Trust Test: Customers see the URL before anything else. book.yourbusiness.com signals legitimacy and ownership. Generic platform URLs signal "I'm renting someone else's system."
SEO & Tracking: When customers share or bookmark your classes, the link points to YOUR domain. Ad tracking works cleanly without cross-domain issues. Your analytics show the complete customer journey.
Complete Independence: Your domain means you own the relationship. You control the entry point. You're not dependent on anyone else's URL structure, branding, or platform perception.
The Bottom Line
Your checkout page is not just a transaction form. It's a critical moment where interest converts to revenue. Every detail matters.
We believe professional branding shouldn't cost extra—that's why it's free. Custom domains represent the next level: complete independence and ownership of your customer experience. Whether you're just starting out or scaling a multi-location operation, you control how professional you want to appear.
Start with free branding today. Add your domain when you're ready to own the relationship completely.
Ready to transform your checkout experience?
Start with our setup guides:
Keep reading
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Occasion: Built by people living in the U.S., Spain, Poland, South Africa and the Netherlands.
