Introducing BYOB: Bring your own brand

Why Custom Domains and Branded Checkout Matter for Your Experience Business

When a customer clicks "Book Now" on your beautifully designed website and lands on a generic app.getoccasion.com checkout page, something breaks. The trust you've built through your branding evaporates the moment they see someone else's URL and colors.

This jarring transition costs you bookings.

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What is BYOB?

BYOB (Bring Your Own Brand) is Occasion's white-label checkout feature that lets you take complete control of your booking experience. Instead of sending customers to generic Occasion-branded pages, you can use your own custom domain (like book.yourbusiness.com) and fully customize your checkout with your brand colors, fonts, and logo.

It's available as a $20/month add-on for Start plans, or included free with Grow and Maximize plans. Setup takes about 15-20 minutes, and the impact is immediate.

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The Hidden Cost of Generic Checkout Pages

Research shows that inconsistent branding throughout the customer journey reduces conversion rates by 20-30%. When customers see a different URL and unfamiliar branding, they hesitate. They wonder if they're still on your site. They question whether this is legitimate. In that moment of doubt, you lose conversions.

There's a fundamental difference in how customers perceive book.yourbusiness.com versus app.getoccasion.com/p/n/xyz123. The first signals professionalism. The second signals you're using someone else's platform.

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What BYOB Actually Solves

- The Trust Problem: Generic checkout pages create micro-doubts that add up to abandoned carts. BYOB eliminates this friction by maintaining your brand from discovery through purchase.

- The Credibility Gap: Your class costs $150. Your workshop is $200. Premium prices require premium presentation. A generic checkout undermines your positioning and signals "budget operation" when you're delivering high-value experiences.

- The Competitive Disadvantage: When potential customers compare you to competitors, every detail matters. A professional checkout tips decisions in your favor.

- Lost Brand Equity: Every booking through a generic platform builds equity for Occasion, not your business. With BYOB, customers remember YOUR domain, YOUR brand, YOUR business.

- Marketing Challenges: app.getoccasion.com/p/n/5HZsPhdm is hard to remember, impossible to type correctly, and looks untrustworthy in marketing materials. book.yourbusiness.com is memorable, professional, and perfect for any marketing channel.

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The Bottom Line

Your checkout page is not just a transaction form. It's a critical moment where interest converts to revenue. Every detail matters - the URL, colors, fonts, and overall presentation. BYOB gives you control over this critical moment. It lets you present your business as the professional, established, trustworthy operation that delivers premium experiences.

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Ready to transform your checkout experience?‍

Start with our setup guides:

• Set Up Your Custom Domain (BYOB)
• Customize Your Checkout Branding (BYOB)

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