How to open your own paint and sip studio
If you’re thinking about opening your own paint and sip studio, we’ve got some tips below to point you in the right direction.
Consider a niche
While there are plenty of ideas out there, you might become more competitive if you work in a single niche. Paint and sip events is a niche of creative workshops. But you can take it further and specialize in a specific form of painting such as still life, children’s parties or even having a cocktail bar, rather than the traditional wines.
Find the right location
If you don’t already have a studio or dedicated space, consider an easily accessible location for your workshops. Ideally, you’ll want to choose somewhere that has nearby parking, plenty of space, and local transport connections in case your clients do a little too much sipping!
Check local regulations
Besides only serving over 21s (with ID), you’ll need to check your other local and regional regulations. You’ll need to register your small business and potentially get a liquor license, too, as you’re serving alcohol. It’s also important to check that your studio or rented area is allowed to have liquor on the premises.
Invest in painting supplies
Painting supplies can be expensive. While keeping costs low is critical to your profit and ticket prices, you should consider investing in high-quality supplies that are likely to last for the long term. By buying good brushes, acrylic paints, and high-quality easels, you’re less likely to have to pay for these in the future.
Create a price list
If you’re not sure where to start, we also have a guide to pricing your creative workshop. Remember to factor in the cost of your supplies, rent, organization and admin, and your own time when calculating your price. Paint and sip tickets generally range from $25-$100 for 2-hour sessions. Costs may change depending on the theme of your paint and sip, so create a price list for groups, team building events, and celebrations as well as private parties or couple’s evenings.
Build an online presence
Now that you’ve got somewhere to teach and you’ve gathered all of your supplies, you’ll want to build an online presence to start attracting an audience. Simple places to start include social media platforms such as Facebook, and Instagram. To get started with promoting your paint and sip workshop, you can run competitions, prize draws, and publish posts that are relevant to your audience. Once you have a place where your events will be held, sign up to Google My Business to make it easy for people to find you.