How to increase the value of your workshop
If you’re struggling to add value to your workshop to make it stand out, here are some pro tips on increasing its value.
- Teach a specific type of class
Instead of going with a broad “art workshop” theme, consider teaching one specific thing. Whether that’s a certain technique or style of painting (more on that next), the works and history of Van Gogh, or a paint ‘n’ sip, try and stick to one central theme.
Sometimes customers can come away feeling a bit deflated or frustrated after a workshop if they haven’t got what they were expecting. While, of course, art workshops can range from covering art history to brushstrokes and painting methods, to cultivating ideas, it’s important to make the content of your workshop clear from the outset.
For example, if a customer is expecting to learn specifically about painting watercolors in your workshop, but they come away having learned solely about the different types of watercolor brushes with no opportunity to create art, they may leave feeling dissatisfied.
- Create a private group for your course students
As your workshop is on a singular theme, it’s likely that your attendees will all have similar interests. Think about creating a private group for them to network and engage with each other both before and after the sessions. This can be done really easily via Facebook Groups or you can use another type of software that’s linked to your website.
- Offer one-on-one or group coaching
If you have the time in your schedule, offer a range of flexible options for workshops. Some clients may prefer to have all your attention on a one-on-one basis, while others may prefer a group setting. Group coaching options also mean that groups of friends, family, or colleagues can join together which can be really fun!
- Include downloadable resources
Downloadable resources and takeaways are a nice added touch to a workshop. Perhaps after it’s been completed, you could follow up with your customers and share resources that summarize the learnings of the session. Or, share further research that’s similar to what you’ve learned. These can easily be created in Word or Google Docs, saved as PDFs, and shared. Of course, they can also be used multiple times for each of your workshop groups.
While it’s important to protect yourself with this option, payment plans can become a more affordable choice for many. Whether customers can pay an initial deposit at the time of registration, or in installments before or after the workshop itself, just make sure you have everything in place for easy payment, including cancellation policies.
- Offer a completion certificate
Everyone likes to come away from learning something new with validation of their experience. So, consider creating a certificate for your learners once they’ve completed the workshop(s). Not only does this further legitimize your sessions, but adds a lot of value for your clients at a minimal cost to you. Tip: use something like Canva to create beautiful designs easily!