If you want to start incorporating TikTok into your own marketing strategy or simply up your TikTok game, here are a few things to keep in mind according to Forbes.
• Keep it short and sweet. Viewers on TikTok have a shorter attention span than other social media platforms, so your ad should be no longer than 15 seconds, or people are more likely to stop watching before it’s over.
• Use creative visuals. Since TikTok is all about videos, make sure your ad stands out with eye-catching visuals. This could mean using colorful graphics or funny animations. However you go about making your video, make sure it is interesting; ads perceived as “boring” are more likely to be skipped over by users.
• Use popular music. One of the most important parts of any TikTok video is the soundtrack. Choose a song that is popular on the platform and that matches your brand identity. Using outdated or unknown songs will likely turn off viewers.
• Avoid being too salesy. Unlike other social media platforms, viewers on TikTok are not expecting to see ads. Keep your ad lighthearted and fun, without being too pushy about your product or service.
While TikTok has a lot of big companies to compete with, keep in mind that it also has more than one billion users with varied interests you can appeal to, so don’t be afraid to give it a shot. Be authentic and consistent and the right users will find you.