The Rise of DIY Craft Studio Franchises
Joining a DIY craft studio franchise can be very profitable considering these key factors:
The Boom of DIY Culture
The DIY culture has been in existence for decades. The term was coined in 1912 in relation to home improvement and craft projects. However, the DIY culture experienced a significant boost, primarily, during the pandemic years.
According to Civic Science, 62% of US adults surveyed spent money on pursuing their hobbies in the May-June period of 2020. People initially involved themselves in little projects around the house to give their spaces a more cozy feel. Since then, the DIY industry has seen engagement in many other creative avenues.
The Rise of Craft Studios
To cater to people’s increased interest in creative activities, craft studios have been popping up everywhere. Getting involved in DIY projects gives people a creative outlet and a chance to de-stress. What attracts many customers is a sense of belonging, regardless of experience, age and background.
The Role of Social Media
Social media has played a pivotal role in booming the DIY crafts industry. Popular DIY profiles across TikTok, Instagram, and Pinterest have risen in popularity. Many people see the appeal in watching short-form videos to pick up new and creative skills.
Types of DIY Craft Studio Franchises
The realm of DIY crafts is immense. It opens up a world of new possibilities for people to express their creativity and tune into their inner artists. Here are some popular types of DIY craft studio franchises you can dip your toes into:
DIY Franchise Types
Paint and Sip Franchises
These franchises combine a painting class with the opportunity to enjoy beverages in a relaxed atmosphere. Paint and Sips utilize local talent to guide the audience through the process of creating a piece of art while everyone enjoys a drink.
Ceramic and Pottery Franchises
Ceramic painting studios allow customers to turn existing ceramic pieces into their personal works of art. Some studios also allow customers to throw pottery on a wheel and create new pieces from scratch.
Woodworking Craft Studios
Participants can learn to create custom wooden décor pieces to spruce up their home and office spaces, using a set of new skills that they learn in the workshop.
Mixed Media Craft Studios
Mixed media art franchises offer a wider variety of DIY crafting options. These often include woodworking, canvas painting, calligraphy, and textile crafts like knitting.
Craft Studios for Kids
Some franchises are focused on providing creative and engaging crafting opportunities for children. Kid craft studios offer a wide range of projects suitable for a young audience. They often include play-dough crafts, DIY stickers, painting, and origami.
These studios offer classes and supplies for customers to learn to create personalized items of jewelry.
General Craft Studios
General craft studios offer a variety of DIY opportunities, from painting to knitting to scrapbooking and much more.